About Katrina Zerilli
Katrina is a Senior Designer living in Denver, Colorado.
hello there.
I'm a data driven head of brand + senior designer in colorado
Employers & CLIENTS :
LEVO Oil Infusion
CBD Universe
Spyder Sports CBD
Greater Hemp
Margot Elena Companies & Collections
Goldbug Inc. for Eddie Bauer Baby at Target
Luci Bags | Original Display Totes
Dena Designs Inc
The Tangerine Tree | Organic Clothes
Au Coeur Design / Road Warrior Creative
Across the Pond | Study Abroad
Note: Katrina may be the most positive new yorker you’ve ever met.
Current life goals include getting brighter every day and renovating her home to a dreamy mediterranean-moroccan-vintage mashup.
Accepting LEVO’s 2022 Colorado Companies To Watch Award for second stage companies with exponential growth.
Beginning my Eddie Bauer for Target collection.
Watch me in action as I demo LEVO Infusion Machines on Youtube, Facebook, and Instagram.
a little about me
Accomplished Marketing Manager, Head of Brand, Ecommerce manager, and hands-on designer with a rare talent for simultaneously elevating brand story, design, and sales, while spearheading marketing strategy, project management, training, and growth. I build of best-in-class customer experiences across departments. I’ve helped LEVO Oil grow to become a 2022 INC 5000 company (top 500!).
My core strength is my ability to bring data driven creative marketing strategies to life. My strong interpersonal skills make it easy to manage vendors be the point of contact for agencies and omnichannel partners.
I thrive in fast-paced cultures, with a hands-on get it done approach. I manage Shopify websites, email marketing (Klaviyo and Mailchimp B2B and B2C including drip campaigns), CPG packaging design, advertising, SEO optimization, social media, live shopping, photography, copywriting, branding, sales collateral, marketing for lead generation, presentations from proposals to investment decks, competitive analysis, and end-consumer strategy.
As de-facto Head of Brand, Art Director, Marketing Manager, and Project Manager for a small startup, Tellus Core, I owned and operated our websites, email marketing (B2B and B2C including drip campaigns), social media, photography, copywriting, brand voice, sales collateral, marketing for lead generation, presentations from proposals to investment decks, package design, competitive analysis, and consumer sales strategy. I reported directly to our CEO and managed projects with other department heads.
At Tellus, I was responsible for our three in-house brands: CBD Universe, Greater Hemp, and Spyder Sports CBD. Additionally, I bring to life Private Label brands start to finish, working closely with stakeholders and brand owners to make sure clients are kept well informed of project status and fulfillment.
Prior to Tellus, I helped lead a talented creative team at Margot Elena Companies and Collections. As Creative Project Manager and unofficial Marketing Strategist, I kept the team on track, planned marketing campaigns, and coordinated inter-department projects. I designed packaging, marketing, print collateral, and web/social graphics for our five brands Lollia, TokyoMilk, Library of Flowers, Love & Toast, and The Cottage Greenhouse. Margot Elena Brands have been featured as part of Oprah’s Favorite Things four times, including 2016, 2017, and 2018.
My freelance illustrations can be found on Eddie Bauer Baby exclusively for Target: I created patterns for their Fall/Winter 2016 & Spring 2017 line. Curious foxes, sleepy deer, and mischievous squirrels can be found alongside sophisticated textures and hand-sketched shapes.
My hand painted and illustrated patterns are also used on textiles for Luci Bags handbags, and for The Tangerine Tree: an organic children's clothing line featuring vibrant, hand drawn whimsical patterns for girls and boys.
Prior to moving to Colorado, I worked in-house at an award winning surface design licensing studio, Dena Designs, helping to create intricate licensed patterns and products ranging from baby plushies and tween fashion to adult bedding and tableware. For five years, I fine tuned my graphic design skills, becoming an expert in Photoshop, Illustrator, and InDesign.
My first years of college were spent at the Rhode Island School of Design, where I developed my love of color, patterns, painting, and drawing. But the prospect of warmer weather and sunny skies was too much to ignore, so I completed my BFA in Textiles at the California College of the Arts in the San Francisco Bay Area.