For a year and a half, Target sold Katrina's adorable prints for Eddie Bauer Baby. Her best-selling intricate designs received rave reviews on Target's website.
For a year and a half, Target sold Katrina's adorable prints for Eddie Bauer Baby. Her best-selling intricate designs received rave reviews on Target's website.
Katrina created trend mood boards for Goldbug, Inc to hone in the direction of the prints, then drew dozens of patterns for Goldbug to pitch to Eddie Bauer. Once Eddie Bauer gave the green light on palette and sketches, Target had to agree on the final direction. The result was mix of sophisticated textured prints and playful woodland patterns in neutral hues.
Mass market doesn't have to be generic! Katrina's excited to bring gouache painted illustrations and artful line work to Eddie Bauer & Target.
Product photography taken by Target/Eddie Bauer