For the past year and a half at Margot Elena I have managed the graphics account of our third party client relationship with Kohl’s. In 2018, they requested a series of large in-store graphics - 13 total - to be featured in stores nationwide that I was responsible for designing to their specs.
The task was to design many sizes of graphics that had to work together and separately to enhance the brand story and support the products on the shelves. Posters were placed above end caps, in backlit, light-up fixtures, and mid-aisle alongside our Library of Flowers products.
Katrina excels at managing client relationships. Supported by clear communication, all posters were received on-time to the detailed specs provided by their art department. Because of this, they’ve come back for fresh graphics to launch in 2019, assisting the sell-through of the products in stores.