Katrina Zerilli designed the packaging for Spyder Sports CBD, sourced the components, and managed the Product Development.
In August 2019, my first packaging design project at Tellus Core, a small startup in the hemp and CBD space, was to design sleek packaging for internationally known ski and winter sports brand, Spyder.
Tellus leadership had already started working with Authentic Brand Group, owners of the Spyder License, to narrow down the packaging style when I started. It would be black with pops of red using the Spyder brand font. I brought the packaging to life, working with our vendor in China nightly and our formulator and filler daily to expedite the launch.
Tellus leadership onboarded a marketing agency to facilitate the launch of Spyder CBD slated for January 2020. I managed that agency and was hands-on providing them with design guides, photography, email layouts, and press language.
It became apparent that working with an agency was not ideal for our fast-paced startup speed-to-market. In February, all Spyder marketing strategy and design transitioned in-house to my department. Since, then, I have run Spyder CBD social media, our web presence, display ads, email marketing, and supported B2B sales and lead generation.
Spyder remains Tellus’ premier brand and top seller on our website. I continually optimize our SEO for these products and monitor Google Analytics, using data and research to inform my ad and meta data copy.